Tarek Karzon brings over 20 years of expertise in digital marketing, eCommerce, and converged media, with a proven ability to develop innovative strategies that accelerate digital transformation. Currently serving as MarTech Manager at Versuni Middle East, he has implemented AI integration and advanced omnichannel initiatives across the GCC and broader Middle East markets, enhancing brand engagement and customer experience. His extensive experience spans managing multi-million dollar campaigns for leading brands across diverse sectors including retail, automotives, hospitality, telecoms, f&b and real estate. Tarek combines his programming – technical foundation with strategic insight, specializing in digital media, attribution modeling, search strategy, and data-driven marketing. Tarek’s passion lies in leveraging emerging technologies—particularly AI and Martech solutions—to shape the future of eCommerce, providing forward-thinking insights and actionable strategies to inspire industry innovation.