In today’s eCommerce landscape, knowing who you’re talking to has never been more important or more complicated. As privacy rules tighten, cookies crumble, and AI redefines how consumers behave and buy, the focus has shifted from blasting messages to understanding mindsets.

The next Future of eCommerce Catch Up dives deep into Persona Planning & Audience Intelligence – the new science (and art) of precision marketing.

How are leading brands redefining their customer personas? How do agencies build data-driven audience plans that work across platforms? how are retailers and tech partners connecting these insights to drive conversion and loyalty?

Quick Commerce in the Middle East is ever more prevalent with consumer purchasing habits tilting further towards convenience. This is never more true than the holy month of Ramadan when family celebrations, fasting habits and changed working hours have quick commerce operators planning for their busiest period.

In our second exploration of quick commerce and preparing for the Ramadan sales period, we will explore the sector’s evolution, the impact of new entrants in the market and the possibilities open to brands to meet the unique demands of Ramadan.

Focusing on FMCG brands, technology providers, agencies and platforms, this panel discussion will explore how businesses adapt to changing demands during Ramadan, with quick commerce at the fore.