Nicole, currently serving as a Business Director at Liquid Havas Market, brings over 14 years of experience within the advertising space. Her expertise in shopper marketing and ecommerce focuses on driving growth for FMCG brands through innovative omnicommerce strategies. Nicole’s experience in leading business strategies and planning efforts, enables her to partner closely with clients and to turn business barriers into tangible, revenue-generating outcomes. She leverages her knowledge in shopper profiling (across most FMCG categories), retailer understanding and digital shelf analytics to deliver results across omnicommerce channels for top brands across 18 different markets.