Hamza is a seasoned media and marketing leader with over 15 years of experience driving growth and innovation across the MENA region. He has held senior roles at top agencies including UM MENAT, Hearts & Science ME, Initiative ME, and OMD KSA, where he built a proven track record of delivering impact for global and regional brands. At Platformance, Hamza leads the group’s commercial growth across emerging markets, working closely with Founder & CEO Waseem Afzal to shape the company’s disruptive approach to outcomes-based marketing.