Bassem has more than a decade of experience, working with market leading brands on their eCommerce and retail media campaigns in the Middle East. Ranging from automotive giants such as General Motors, technology powerhouses Microsoft and Mastercard or fashion and beauty with Coty, Basem has broad experience across multiple industries to bring to the panel discussion.
In Basem’s current role as Head of Performance at CARAT he leads digital transformation, performance, strategy and acquisition, as well as conducting digital operations across the agency. With fresh agency perspectives, Bassem brings keen insights for the audience.