Alistair combines his passion for purpose driven communications, technology and media to help retailers connect with their audiences in meaningful ways, whilst creating positive user experiences and ultimately growing and loyal customers. Prior to Snapchat Alistair held key positions in media and technology organisations, playing a role to introduce retail media into the MENA market, enabling retailers to unlock new revenue streams and enhance customer engagement. His expertise spans audience behaviour, performance, and retail media, collaborating with businesses to turn insights into actionable strategies that deliver measurable success helping brands navigate the evolving digital landscape.