Alisha Malik is an eCommerce specialist with 10 years of experience in driving top line growth and profitable market expansion while successfully launching new categories and RTMs across brands and eRetailers. Currently leading eCommerce for the GCC region, her focus is on driving omnichannel growth, digital trade execution, and platform partnerships across key markets. Her journey spans marketplace leadership at Noon.com, an early experience in brand marketing at Zomato with an academic background of MSc from Cardiff Business School, UK. She excels in leading the digital path to purchase with a strong bias for innovation in digital solutions, thriving at the intersection of data and market insight to scale transformative strategies in complex, high opportunity digital environments.