Social commerce is reshaping how consumers discover, engage with, and purchase products, blurring the lines between content, community, and commerce. At our next Future of eCommerce Catch-Up, we aim to dive into the evolving role of social media platforms like TikTok, Instagram, Snapchat, and emerging players in the space, exploring how brands and retailers can leverage social-first strategies to drive sales. With consumers increasingly making purchase decisions directly within social feeds, understanding how to optimize content, influencer partnerships, and ad spend is crucial for success.

 

In our panel discussions, we will have industry experts from leading social platforms, top-performing brands, digital agencies, and cutting-edge technology providers to unpack key trends, challenges, and opportunities in social commerce. We will explore how AI-driven recommendations, live shopping, and seamless checkout experiences are driving conversions through greater consumer trust, and what this means for the future of eCommerce. Attendees will gain insights into best practices, evolving algorithms, and the role of first-party data in enhancing targeting and personalization.

 

Beyond the panel, our catch ups offer unparalleled networking opportunities, bringing together social media networks, agencies, brand owners, and technology providers shaping the future of social commerce. Whether you are looking to refine your paid social strategy, explore influencer-driven commerce, or understand the next wave of shoppable content, this is your chance to connect with industry leaders and stay ahead of the curve.