From Prime Day to Black Friday and end-of-year clearance, eCommerce sales events are a major part of the 2nd half calendar for brands, retailers and agencies. Successful campaigns require more than just markdowns. As performance expectations rise, brands and retailers must think smarter, move faster and invest in strategies that go beyond short-term spikes.

 

The next Future of eCommerce Catch Up will feature two insightful panels. The first will unpack what makes a successful sales event strategy in 2025. The debate will reflect on summer sales events just gone – what worked, what didn’t, and how brands are leveraging mid-year learnings to sharpen their year-end campaigns. From smart inventory planning and media timing to bundling, creator-led launches and loyalty activation, this panel discussion will bring together voices from brands, marketplaces, agencies and technology platforms to share tactics, insights, and learnings that arm players in the game to perform better on the field.

 

The second panel of this Future of eCommerce Catch Up looks at the evolution of retail media since our last event on the topic in 2024. Retail media has shifted from emerging trend to established channel in recent years. With retailers launching or refining their own networks, brands investing bigger budgets, and tech players raising the bar on targeting and measurement, Retail Media 2.0 is less about potential and more about performance.

 

This conversation will revisit the state of play, analysing what has worked for brands investing more in retail media and debating where the next big opportunities lie for retail media networks. From closed-loop measurement and data collaboration to on-site formats and off-platform expansion, we will hear from those building the networks, buying the media, and supplying the technology within the rise and rise of retail media.