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Beyond the Aisle: Retail Media Strategies for Tomorrow

The Westin Dubai Mina Seyahi Beach Resort & Marina

Tuesday 19th November 2024

The second Future of eCommerce Catch Up focused on the hot topic of retail media in eCommerce and the exciting opportunities it gives to brands looking to gain a competitive edge in the marketplace. Our panel of speakers from Amazon Ads, Yango Ads and Beiersdorf discussed advancements in technology, the emergence of retail media and what possibilities lie ahead to scale campaign exposure and measurability through the medium.

As advertising spend worldwide continues to be dedicated more and more to retail media, the topic is of major importance to brand owners looking to reach customers at or near the point of sale, retailers looking to further monetize their platforms and advertisers offering maximum ROAS for their clients. Under the banner of Beyond the Aisle: Retail Media Strategies for Tomorrow, the event delved into these issues, and facilitated introductions to build on for future collaborations.

Excitement for the possibilities that lie ahead for retail media professionals was certainly felt in the discussion and audience Q&A. Areas covered included AI, strategies for large scale sales events and do’s and don’ts of setting up your retail media presence. The end note of the discussion contained a refreshing reminder on the importance of collaboration for a balanced retail media ecosystem to thrive between retailers, brands and agencies.

The Future of eCommerce Catch Ups will continue to focus on the big subjects that the eCommerce community are tackling. Download our media pack or sign up for further updates to be amongst the first to hear how you can become involved.

SPEAKERS