In the world of eCommerce – data is king. The most valuable commodity for brands, retailers, and agencies looking to better understand their customers, optimise campaigns, and drive conversions. However, as data points have increased and technology has advanced with an ever more digital native society, that data often sits in silos, is left underused or over-analysed, with its full value often unlocked.

 

With the current rapid advancements of AI-powered tools, the conversation is shifting. We are no longer just talking about data collection, but about real-time data activation – where AI helps brands move from insight to action faster than ever before. From predictive inventory management and AI-optimised ad delivery to generative content and campaign automation, data is no longer static – it’s becoming self-improving. If data is the foundation, then artificial intelligence is the engine.

 

Looking ahead, the future of eCommerce will be one where AI systems, powered by data, not only support human decisions but begin to recommend and even run strategies autonomously. This and much more will be discussed at the next Future of eCommerce Catch Up.

 

We will, once again, bring together experts from brands, agencies, platforms, technology providers and data analysts to unpack what this transition means. Join us as we explore the past, present, and future of data in a world increasingly driven by AI.