Shortlists

The Future of eCommerce Awards shortlist celebrates the brands, businesses, technology providers and individuals demonstrating outstanding achievement and innovation across the eCommerce ecosystem.

Brands Categories

Recognising outstanding brands, campaigns, partnerships and digital transformation across eCommerce.

Brand Quick Commerce Collaboration of the Year

  • Oreo Cinamon by Mondelez International
  • Betadine by INova Pharmaceuticals
  • Nescafe Espresso x Liquid Havas Market
  • Coca Cola x noon Minutes
  • Rainbow Milk Tea x SEAD Digital x Careem
  • Saudia x SEAD Digital x Keeta

Mega Event Campaign of the Year

  • Swiss Arabian Perfumes x PiWheel
  • Nestle MENA x Amazon Search

Content in eCommerce Award

  • Versuni
  • Nescafe Espresso x Liquid Havas Market
  • Mars x PiWheel
  • Coca-Cola x PiWheel
  • Oreo - Mondelez International

FMCG Brand of the Year

  • Al Ain Water
  • Rainbow Milk

eCommerce Brand Transformation Award

  • Hotpack Global
  • Swiss Arabian Perfumes x PiWheel

Data Driven Brand Strategy Award

  • L’Oréal Paris x PiWheel
  • Beiersdorf x Publicis Media
  • Sensodyne x Publicis Media in partnership x Majid Al Futtaim

Brand Partnership Campaign of the Year

  • Rainbow Milk Tea x SEAD Digital x Careem
  • Saudia x SEAD Digital x Keeta
  • Swiss Arabian Perfumes – PiWheel

Retail Media and AdTech Categories

Recognising innovation, technology and solutions shaping the future of retail media and eCommerce advertising.

AdTech Innovation of the Year

  • Napptix
  • ArabyAds
  • Yango Ads
  • The Neuron

eCommerce Enablement Platform of the Year

  • Enabler GCC
  • ArabyAds
  • ChannelEngine MENA
  • Webcastle Technologies
  • The Neuron

Attribution & Measurement Solution of the Year

  • ArabyAds
  • The Neuron

AI-Powered Retail Technology Award

  • ArabyAds
  • Yango Ads
  • The Neuron

Company and Individual Categories

Recognising outstanding companies, entrepreneurs and leaders making a significant contribution to the eCommerce ecosystem.

eCommerce Start Up of the Year

  • Throw Me Not
  • Enabler GCC

Individual Achievement of the Year

  • Jackie Kalwani, PiWheel
  • Mazen Mroueh, Publicis Media Middle East
  • Melis Çep, PiWheel

eCommerce Leader of the Year

  • Mazen Mroueh - Publicis Media Middle East
  • Lina Kassem – PiWheel
  • Aditya Deb – Beiersdorf Middle East