The Year in Review: Looking Back at eCommerce in 2026

As 2026 draws to a close, we bring together industry leaders to reflect on what has been a testing year in eCommerce. As well as the unprecedented challenges that arose from the conflict in the region since March, we will also explore the trends, technologies and consumer behaviours that have shaped the year in eCommerce in the Middle East.

Touching back on earlier topics we have discussed, the panel will look at the accelerating influence of AI, the evolution of retail media and the continued growth of social commerce and quick commerce. Which trends delivered on their promise, which fell short of expectations, and what surprised us along the way in 2026.

In a candid discussion spanning brands, retailers, agencies, logistics and technology providers, we will revisit the year’s defining moments, share lessons learned and explore the opportunities and challenges that will shape the regional eCommerce landscape in 2027.

Ramadan Readiness: Preparing for the First Big Retail Moment of 2027

With Ramadan expected to begin in early February 2027, the region’s brands, retailers and eCommerce businesses face an unusually early start to one of the most important periods in the commercial calendar.

As consumer routines, shopping behaviours and purchasing priorities shift during the Holy Month, businesses must navigate changing demand patterns, heightened competition and evolving expectations around convenience, value and customer experience. From campaign planning and media investment to inventory management, fulfilment and personalisation, how can businesses position themselves to make the most of the opportunity?

Bringing together perspectives from across the eCommerce ecosystem, we’ll explore the lessons from previous Ramadan seasons, examine emerging consumer trends and discuss the strategies, innovations and practical priorities that can help brands and retailers succeed during Ramadan 2027.