In recent months, the regional eCommerce landscape has experienced sudden disruption, impacting demand patterns, marketing investment, supply chains and consumer confidence. While the immediate effects have been felt across brands, retailers and agencies alike, the more important question now is – what happens next?

This closed-door Future of eCommerce Catch-Up brings together a curated group of senior eCommerce leaders to share how their organisations have responded in real time – what changed, what held, and what had to be rethought entirely within the shifting conditions of the conflict.

The conversation will move beyond reaction, focusing on how recovery is already taking shape in the region. From short-term stabilisation to longer-term structural shifts, this session will explore where growth will return, which strategies are proving resilient, and how the balance of power may evolve across platforms such as Amazon and Noon, as well as performance channels like Meta and TikTok.