Melis Yazıcıoğlu Çep is the Director of Customer Success, Strategy, and Content at PiWheel, a Tech Enabled Digital Consultancy empowering global brands with connected insights and growth strategies. She leads cross-functional teams that unite consultancy, strategy, and content excellence by transforming complex data ecosystems into actionable, business-driving outcomes.
With 12 years of experience across FMCG and Digital Commerce, Melis began her career at Procter & Gamble, where she held multiple commercial leadership roles including Market Strategy & Planning Lead and Senior Manager for the Drug and Perfumery Channel, while also serving as Sales Capability Leader.
Melis combines analytical depth with strategic leadership to help brands progress along the eCommerce maturity journey from strengthening digital foundations to achieving full-funnel growth. Passionate about data-driven transformation and purposeful leadership, she envisions a future of eCommerce where human insight and technology come together to drive purposeful, connected growth.