In today’s eCommerce landscape, knowing who you’re talking to has never been more important or more complicated. As privacy rules tighten, cookies crumble, and AI redefines how consumers behave and buy, the focus has shifted from blasting messages to understanding mindsets.

The next Future of eCommerce Catch Up dives deep into Persona Planning & Audience Intelligence – the new science (and art) of precision marketing.

How are leading brands redefining their customer personas? How do agencies build data-driven audience plans that work across platforms? how are retailers and tech partners connecting these insights to drive conversion and loyalty?

These are a few of the questions we will ask at Knowing Me Knowing You: Persona Planning in Digital Retail.

Quick Commerce in the Middle East is ever more prevalent with consumer purchasing habits tilting further towards convenience. This is never more true than the holy month of Ramadan when family celebrations, fasting hours and changed working hours have Quick Commerce operators planning for their busiest period.

In our second exploration of quick commerce and preparing for the Ramadan sales period, we will explore the sector’s evolution, the impact of new entrants in the market and the possibilities open to brands to meet the unique demands of Ramdan.

Focusing on FMCG brands, technology providers, agencies and quick commerce platforms, the panel discussion will explore how businesses adapt to changing demands during Ramadan. Technology breakthroughs that allow ever more sophisticated tracking and enhance consumer experience will also be under review as well as the logistics challenges that platforms are tackling in an ever more competitive space.

This panel aims to highlight strategies for success during Ramadan and beyond, while considering the broader regional growth of quick commerce with a well-rounded group of expert voices from each side of the discussion.