KNOWING ME KNOWING YOU: PERSONA PLANNING IN DIGITAL RETAIL
Thursday 27th November 2025
4pm – 7pm
Oeno Wine Bar, The Westin Mina Seyahi, Dubai, UAE
In today’s eCommerce landscape, knowing who you’re talking to has never been more important or more complicated. As privacy rules tighten, cookies crumble, and AI redefines how consumers behave and buy, the focus has shifted from blasting messages to understanding mindsets.
The next Future of eCommerce Catch Up dives deep into Persona Planning & Audience Intelligence – the new science (and art) of precision marketing.
How are leading brands redefining their customer personas? How do agencies build data-driven audience plans that work across platforms? how are retailers and tech partners connecting these insights to drive conversion and loyalty?
These are a few of the questions we will ask at Knowing Me Knowing You: Persona Planning in Digital Retail.
Who will you meet?
- Brands – forward thinking marketers looking for insights to better understand and grow their audience
- Agencies – creative agency executives that provide solutions for their clients to surpass their campaign goals
- Retailers – cutting edge organisations expanding personalisation options and building communities from customers
- Technology providers – innovators pushing the boundaries of persona planning with AI powered solutions
PREVIOUS CATCH UP
REGISTER TO ATTEND
Download our media pack to explore unique branding, networking and thought leadership opportunities.
PREVIOUS SPEAKERS
Bashar Al Mousa
[Fine, Global Director of E-Commerce]
Chirag Galundia
[Publicis Commerce, Head of Commerce MENA ]
Jackie Kelwani
[Senior Media Lead ]
Aditya Deb
[Beiersdorf, eCommerce Performance Marketing Manager]
Prerna Rijhwani
[Yango Ads, Project Lead -Retail Media]
Wassim El Jammal
[Amazon Ads, Head of Agency - MENAT]
Oliver White
[MCN, Group Executive Director Commerce (Middle East & Asia)]
Gosia Wajchert
[Criteo, Managing Director MEA]
Kareem Al Saady
[talabat, Director of Partnerships & Media Solutions]
Nicole Wingate
[Liquid Havas, Business Director]
Cléa Menargues
[Bel Middle East, Regional eCommerce and Specialty Brands Manager]
Lina Kassem
[PiWheel, Head of Strategy & Customer Success]
Maher Ghazal
[PiWheel, Chief Growth Officer]
Anurudh Sharma
[Perfetti Van Melle, eCommerce Manager]
Alistair Burton
[Snap Inc., Head of Digital First and Omnichannel Retail]
Farimah Moeini
[Smartly, Regional Director - Enterprise MENA]
Maria Ravina
[Head of Media & Digital Marketing]
Farah Anwar Vahedna
[eCommerce & Digital Transformation Consultant]
Debashis Mohapatra
[Socialize, Head of Media]
Dan Fewtrell
[Stratos Pulse, Managing Director]
Roman Klein
[Global Services and E-commerce Leader, Nielsen IQ]
Tarek Karzon
[MarTech Manager, Versuni]
Mohamed Mordi
[Digital Acquisition Manager, Arla Foods]
Lina Gallagher
[Founder and Managing Director, Emerce Consulting]
Tanya Sikroria
[Senior Client Lead MEA, Criteo]
Yogesh Sharma
[eCommerce & Omni Channel Manager, Beiersdorf]
Hamza Madi
[General Manager - Emerging Markets & Solutions, Platformance]
Bassem Hoss
[Head of Performance, CARAT]
Tony Bourached
[CEO, Ritelo]
Alisha Malik
[Head of eCommerce, Friesland Campina]
Stephen Mallouh
[Commerce Manager, Publicis Commerce]