Farimah Moeini is a seasoned leader with over 17 years of expertise driving commercial growth and digital innovation across the MENA region’s tech and digital media landscape. Currently, as Regional Commercial Director for Smartly MENA, she focuses on delivering innovative brand experiences and accelerating advertiser adoption of Smartly’s AI-powered solutions. Her career highlights include seven years of instrumental contributions to scaling Snap Inc.’s commercial presence as an early employee in the Middle East, and leading numerous award-winning campaigns as Global Client Director at Yahoo. Farimah holds a Master’s degree in Business Marketing from Michigan University, graduating with honors. She is a passionate advocate for digital transformation and empowering Women in Tech. Farimah resides in Dubai with her husband and two children.