With 15 years of experience across multiple industries and verticals, Lina has built a career at the intersection of media, digital, and e-commerce. She started at OMD in media planning before moving to Unilever, where she managed Media & Digital in the Gulf and later in London. Seeking deeper expertise in e-commerce, she joined L’Oréal Middle East as Digital Manager for the Consumer Division. Lina joined PiWheel five years ago, playing a key role in its growth and evolution. She currently leads three core verticals—Data & Consultancy, Content, and Retail Media—driving strategy, innovation, and business impact across markets.