Oliver is a seasoned eCommerce leader with 20 years’ experience architecting, transforming, and scaling enterprise eCommerce ventures across diverse sectors, including e-grocery, fashion, beauty, and home. Oliver co-founded and successfully exited a profitable eCommerce business, led digital transformations for prominent UK high-street retailers, and pioneered eCommerce initiatives in the Middle East. Notably, launching ecommerce for one of the region’s largest grocery retailers; heading the online growth of global brands such as Pottery Barn and Mothercare with Alshaya; and leading Sephora’s regional eCommerce expansion. His expertise lies in blending a fluency in technology and data with an anthropological appreciation of consumer behavior and a deep understanding of marketing, merchandising, fulfillment, and logistics – offering a comprehensive command of modern retail.
