Experienced Global E-commerce Director with a demonstrated history at industry titans like Nestlé Nespresso and Oracle, currently shaping the digital commerce landscape at Fine Company. My journey since 2007 has spanned digital and advertising agencies to senior e-commerce roles, where I have honed my expertise and passion. I am dedicated to developing regional and local e-commerce talent, establishing partnerships with global accounts, and embedding robust e-commerce principles. Collaborating closely with marketing teams, I drive joint shopper marketing programs on consumer platforms.
A leader in data-driven performance marketing, I optimize content, media mix, and search strategies to drive demand both on and off-platform. My approach guarantees ROI and leverages full-funnel data insights to make informed, impactful decisions.