The eCommerce landscape across the Middle East continues to evolve at pace. From rapid retail transformation and AI-powered campaigns to the rise of retail media and regional platform innovations, the industry is being shaped by bold ideas and sharp execution. As consumer expectations grow and competition intensifies, it is the teams behind the scenes across brands, agencies, retailers and technology providers that are driving results that move the market forward.

Within this dynamic setting, The Future of eCommerce Awards celebrate the individuals and teams delivering real impact on the digital retail landscape. The awards recognise the strategy, creativity, and data-driven thinking powering success across the eCommerce space. The awards gala will bring together more than 200 senior leaders from across the eCommerce ecosystem, shining a spotlight on the work, people and progress that deserve to be seen.

Who

Brands, agencies, retailers and technology providers that make up the Middle East's eCommerce community

What

An industry red-letter occasion with a gala dinner celebrating the industry's best and brightest

When

Q1 2026

Where

Dubai, UAE

Event Moments

Connect &
Celebrate

Build meaningful connections

Create Memories

Capture moments that last a lifetime

Inspire

Be the voice that sparks change

Celebrate in Style

Experience excellence at its finest

Claim the Prize

Own your well-deserved spotlight


Why Participate

Gain the recognition you deserve

Submitting a nomination places your achievements in the spotlight, celebrating your hard work and contributions in the digital retail sector on a credible platform that celebrates industry success.

Define the standards of excellence

By sharing your success stories of the year, you inspire trust from your customers and clients, as well as set the benchmarks that shape The Future of eCommerce, fostering innovation and high standards across the sector.

Celebrate your team's success

A nomination honours the collective effort, passion and creativity of your team, providing a well deserved moment to acknowledge their dedication and impact.

Strengthen your competitive edge

Being shortlisted or winning demonstrates excellence in your field, setting you apart from competitors and peers, bolstering your reputation within and beyond the eCommerce community.

Gain fresh insights and inspiration

Engaging with other nominees and industry leaders offers a unique chance to learn from their experiences, discover innovative practices and explore new best ways of working.

Have fun and connect with your peers

The awards ceremony and gala dinner is more than one night of the year – it is a celebration of success, filled with entertainment and unique networking opportunities to foster relationships that endure.


Why It Matters

Every day across the region, eCommerce professionals push boundaries, optimising campaigns, building seamless customer journeys, launching bold ideas, and delivering results under pressure. The Future of eCommerce Awards exist to recognise these often-unseen contributions: the data-driven decisions, the creative breakthroughs, and the relentless drive behind business growth.

This inaugural edition marks the start of a new tradition. One that celebrates the people behind the platforms, the insights behind the outcomes, and the teams shaping how commerce works in a digital-first world. As the Middle East continues to thrive in digital innovation, this platform exists to spotlight those moving the industry forward.

The Future of eCommerce Awards

isn't just another event – it is a celebration of ingenuity and accomplishment in the world of online commerce.